The 5 Essential Characteristics of a Good Landing Page

The first impression that a user gets of your website is its landing page. And it is with your landing page design that users are going to get an impression of what your brand stands for. When your landing page has made an impact with users, they are well poised to view the rest of your website too, favourably. This article takes a look at some of the essential characteristics that a good landing page should possess.

1. Neat Layout

Is your page view uncluttered? The user today, is willing to pay attention only to a page that offers a neat viewing experience. When the page doesn't appear good on the eye, the user finds no meaning in staying further to take a look at the content inside. Stay simple, stay neat.

2. Create and Concise Content

Your content, especially the headlines should be clear and concise. Brevity in content is a quality that is much appreciated by users. This is because today’s users look for instant gratification and do not come to a business website to read lengthy, laborious stuff.

Your headline, being the first thing the user notices, should be impactful and draw the visitor in. Your content must be short, but must compel the visitor to read on. Break down your paragraphs into small sentences of essential information.

3. Is Your Approach Direct?

Users today, move from page to page at the speed of thought. This means that you need to get your message across to the user as quickly as possible. This means highlighting the important text, using bullets or numbering, and colouring links and other significant information to make it easier for the user to comprehend the content in the least time.

4. Use More Images, Less Text

Do not have a text where an image may be sufficient. Images tell the story without the users having to do anything themselves, while a piece of text does the same thing with much little hangover and impact. Include videos of user testimonials and feedback to give a positive push to your site content.

5. Effective Call-To-Action

A user should not search for what to do next after he or she reads a headline. In other words, your site should make it obvious. Your objective here is to convert visitors and an effective call to action button is quintessential to realise that. Reminding a user to do something is essential to making sure your web design strategy works out as planned and a call-to-action button does just that.

If you’re looking to build a perfect landing page for your business, one that attracts visitors, you need to choose Openwave! Reach us at (212) 209-1537

Why Your Local Business Needs a Mobile-Friendly Website

Why does your business need a mobile-friendly website? Well, the question is a non-starter as far as mobile aficionados are concerned. Not only techies, any lay man on the street would tell you that he finds his mobile more comfortable to view and use than his desktop. This is because mobile is the on the move device, unlike a desktop and without doubt, cheaper to buy.

Around the world, businesses are leveraging the power of the mobile to reach out to newer audiences. This is because the highest growth in mobile usage is witnessed in the areas of the world with the highest population, with South Asia leading the mobile growth numbers.

How Local Businesses Can Leverage Mobile

Statistics show that close to two-thirds of Smartphone users search for local information on their mobiles. And what about conversion? Well, over half of those searches result in calls to the local businesses! This is an extremely effective scenario for local business owners as they ensure visibility without any banners, newspaper/print or TV ads.

But, only few businesses have actually utilised this great power of the web. Research shows that over 90% of the websites of small and medium business owners have not optimized their websites for mobile viewing. If you could just pause for a second here and think about the opportunity that beckons you. There is so much demand from the users but so few SMBs have their websites optimized for the mobile.

You cud be among the 10% if you can find the right company to build your mobile website. A company that has the competence and experience required to take your business to the next level. This is not difficult as you just need to find companies that have a history of satisfying clients by performing within their budgets, and your job is done!

If you want your website to be mobile-friendly, you can reach us at http://www.openwavecomp.com/web_design.html

Why Small Businesses Need To Get Their Websites Mobile-Optimized

Mobiles have literally penetrated every aspect of our lives today. Roughly half the internet users are accessing the web via mobile. As more and more users across Asia go mobile, how can your business afford to stay behind and not have a mobile-optimized website? That’s why we list out why and how mobile-optimized can help shore up your sales figures and help create immense value for your business.

 

How Mobile-Optimized Website Help

 

1) Easy to Read - A mobile website will have very little, if any, reason to scroll left and right. All text will be contained within the mobile device's screen and will be big enough to read without needing to zoom in. This will make finding information about your business (such as the menu, special deals, location, etc) easy to find. This is of great necessity for a small business.

2) Automatic Redirect - If you already have a desktop website, if the server detects that someone is trying to view your website on a mobile device, it will automatically redirect the user to the mobile version, usually without the user even knowing it. The mobile version will be located in a sub-domain of your main site. For example, if your normal website is www.mybusiness.com, the mobile version could be m.mybusiness.com, and this would automatically be displayed. This means you need to maintain only one website instead of two, a vital advantage for small businesses.

3) Rich Features - There are a number of useful features on a good mobile website specifically for the mobile user that make it even more beneficial for your business. The most useful is a "Click to Call" button, which is simply a button that is displayed prominently on the mobile site. The user can simple click or tap the button to call your business right away. For a desktop website, the user would have to either memorise your phone number (if they can even find it!), then enter the number manually. A "Click to Call" button makes it easier and they are more likely to call your business

4) Relevant Information Alone Displayed - On a desktop website, there will be heaps of information and text that people can read. However, on a mobile website, too much information will be harder to sift through. Therefore, only the information relevant to the mobile user should be displayed. As an example, a mobile user trying to find a good restaurant isn't interested in seeing a website that has something different from what he searched for.

As people need the information quickly, they probably only want to know where the restaurant is, their menu, any special items, and most importantly, how to contact them (click-to-call). This means the website will be smaller, but more relevant information will displayed.