The 5 Essential Characteristics of a Good Landing Page

The first impression that a user gets of your website is its landing page. And it is with your landing page design that users are going to get an impression of what your brand stands for. When your landing page has made an impact with users, they are well poised to view the rest of your website too, favourably. This article takes a look at some of the essential characteristics that a good landing page should possess.

1. Neat Layout

Is your page view uncluttered? The user today, is willing to pay attention only to a page that offers a neat viewing experience. When the page doesn't appear good on the eye, the user finds no meaning in staying further to take a look at the content inside. Stay simple, stay neat.

2. Create and Concise Content

Your content, especially the headlines should be clear and concise. Brevity in content is a quality that is much appreciated by users. This is because today’s users look for instant gratification and do not come to a business website to read lengthy, laborious stuff.

Your headline, being the first thing the user notices, should be impactful and draw the visitor in. Your content must be short, but must compel the visitor to read on. Break down your paragraphs into small sentences of essential information.

3. Is Your Approach Direct?

Users today, move from page to page at the speed of thought. This means that you need to get your message across to the user as quickly as possible. This means highlighting the important text, using bullets or numbering, and colouring links and other significant information to make it easier for the user to comprehend the content in the least time.

4. Use More Images, Less Text

Do not have a text where an image may be sufficient. Images tell the story without the users having to do anything themselves, while a piece of text does the same thing with much little hangover and impact. Include videos of user testimonials and feedback to give a positive push to your site content.

5. Effective Call-To-Action

A user should not search for what to do next after he or she reads a headline. In other words, your site should make it obvious. Your objective here is to convert visitors and an effective call to action button is quintessential to realise that. Reminding a user to do something is essential to making sure your web design strategy works out as planned and a call-to-action button does just that.

If you’re looking to build a perfect landing page for your business, one that attracts visitors, you need to choose Openwave! Reach us at (212) 209-1537