How Mobile-Optimized Website Help
1) Easy to Read - A mobile website will have very little, if any, reason to scroll left and right. All text will be contained within the mobile device's screen and will be big enough to read without needing to zoom in. This will make finding information about your business (such as the menu, special deals, location, etc) easy to find. This is of great necessity for a small business.
2) Automatic Redirect - If you already have a desktop website, if the server detects that someone is trying to view your website on a mobile device, it will automatically redirect the user to the mobile version, usually without the user even knowing it. The mobile version will be located in a sub-domain of your main site. For example, if your normal website is www.mybusiness.com, the mobile version could be m.mybusiness.com, and this would automatically be displayed. This means you need to maintain only one website instead of two, a vital advantage for small businesses.
3) Rich Features - There are a number of useful features on a good mobile website specifically for the mobile user that make it even more beneficial for your business. The most useful is a "Click to Call" button, which is simply a button that is displayed prominently on the mobile site. The user can simple click or tap the button to call your business right away. For a desktop website, the user would have to either memorise your phone number (if they can even find it!), then enter the number manually. A "Click to Call" button makes it easier and they are more likely to call your business
4) Relevant Information Alone Displayed - On a desktop website, there will be heaps of information and text that people can read. However, on a mobile website, too much information will be harder to sift through. Therefore, only the information relevant to the mobile user should be displayed. As an example, a mobile user trying to find a good restaurant isn't interested in seeing a website that has something different from what he searched for.
As people need the information quickly, they probably only want to know where the restaurant is, their menu, any special items, and most importantly, how to contact them (click-to-call). This means the website will be smaller, but more relevant information will displayed.
2) Automatic Redirect - If you already have a desktop website, if the server detects that someone is trying to view your website on a mobile device, it will automatically redirect the user to the mobile version, usually without the user even knowing it. The mobile version will be located in a sub-domain of your main site. For example, if your normal website is www.mybusiness.com, the mobile version could be m.mybusiness.com, and this would automatically be displayed. This means you need to maintain only one website instead of two, a vital advantage for small businesses.
3) Rich Features - There are a number of useful features on a good mobile website specifically for the mobile user that make it even more beneficial for your business. The most useful is a "Click to Call" button, which is simply a button that is displayed prominently on the mobile site. The user can simple click or tap the button to call your business right away. For a desktop website, the user would have to either memorise your phone number (if they can even find it!), then enter the number manually. A "Click to Call" button makes it easier and they are more likely to call your business
4) Relevant Information Alone Displayed - On a desktop website, there will be heaps of information and text that people can read. However, on a mobile website, too much information will be harder to sift through. Therefore, only the information relevant to the mobile user should be displayed. As an example, a mobile user trying to find a good restaurant isn't interested in seeing a website that has something different from what he searched for.
As people need the information quickly, they probably only want to know where the restaurant is, their menu, any special items, and most importantly, how to contact them (click-to-call). This means the website will be smaller, but more relevant information will displayed.
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