The Essentials of Building a Mobile-Friendly Website

As a keen observer of the web development environment in the world, you must be aware of the mobile revolution that is sweeping the industry. Mobile usage continues to rise and rapidly so in the emerging economies of Asia and Africa. This has been further spurred on by the increased preference of the users for the mobile experience- the experience of the application adapting or responding to their needs.

Go Responsive

You can build a truly mobile-friendly website only if you go responsive. This means the use of mobile-optimized content, more use of images, videos and easier navigation. You need to remember that mobile users want a front end that is not cluttered. They also need only the necessary navigation options because too many of them will totally ruin the mobile experience.

Move over multiple URLs. Your website has to have a single URL for both the desktop as well as the mobile version. A website that is tailored for the mobile will have all of its components designed to function in a manner that responds to the way the user wishes to use the website.

Go Hybrid

 It is not enough to merely have a mobile website. It needs to include the mobile application component as well. This is because your website needs to be multi-functional and not merely cater to a particular segment of your business. And a hybrid functionality in your website is a perfect way to bring in customers who want to rapidly and in a simple manner, perform the tasks in a mobile application. Some of the common errors that you need to avoid are:

1. Mobile pages taking long time to load

2. Blocked CSS or Javascript

3. Content that can’t be read or fault redirects

The Google Impact

With Google announcing that it will downgrade websites that are not mobile-optimized, the need for your website to go mobile is all the more greater.  Take Google’s mobile-friendly test to see where your website ranks in the list. It is through Google that customers come to your website and traffic is generated. And therefore SEO is an important part of your long term business prospects. So, you better be prepared!

If you want your website to be mobile friendly, You can reach us at http://www.openwavecomp.com/web_design.html